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O2 Insurance vs BiMPY Phone Insurance
O2 Insure is O2’s own in-house protection add-on, offered directly through your O2 account. It gives you the option to add device cover to your monthly bill, although the entry-level Damage Cover does not include theft or loss and starts at around £12 per month for an iPhone 17. If you want to compare O2 Insure with BiMPY Insurance, the difference becomes clear very quickly.
BiMPY® takes a different approach. Our 30 day rolling cover is open to everyone, not tied to a network, and includes theft as standard from just £6 per month for an iPhone 17. Full Cover adds loss for only £1 more. There are no long contracts and no hidden early claim fees.
For anyone comparing real world protection rather than a bundle on their phone bill, the difference is significant. Theft is one of the most common reasons people make a claim. With O2 you would need their higher priced Full Cover to be protected. With BiMPY you are covered from day one even on the Essential plan.
Here is a clear side by side comparison to help you see what each option actually provides and which one offers the best value.
Compare side-by-side
BiMPY policies start from £4 a month. Prices shown here are based on iPhone 17 insurance (from £6).
| BiMPY Essential plan | BiMPY Full plan | O2 Insure Damage Cover | O2 Insure Full Cover | |
|---|---|---|---|---|
| Monthly cost | £6 | £7 | ~£12 | ~£15 |
| Policy type | 30-day rolling | 30-day rolling | Tied to O2 account | Tied to O2 account |
| Accidental damage | ✓ Unlimited claims | ✓ Unlimited claims | ✓ Limited claims | ✓ Limited claims |
| Theft cover | ✓ Up to 2 per year | ✓ Up to 2 per year | ✗ Not included | ✓ Included |
| Loss cover | ✗ Not included | ✓ Up to 2 per year | ✗ Not included | ✓ Included |
| Worldwide cover | ✓ Included – 90 days p/a | ✓ Included – 90 days p/a | ✗ Limited | ✗ Limited |
| Multi-phone discount | ✓ 3for2 | ✓ 3for2 | ✗ Not available | ✗ Not available |
Where they differ
Price and what you actually get
BiMPY® Essential starts at £6 per month for an iPhone 17 and includes theft as standard.
O2 Insure starts at around £12 per month for Damage Cover which does not include theft or loss. To get full protection with O2 you need their higher priced plan at around £15 per month.
Flexibility
BiMPY gives you true month to month cover. You can start, stop, or change your policy whenever you choose.
O2 Insure is tied to your O2 account and billed through your monthly tariff. It cannot be added or removed freely in the same way.
Theft and loss
BiMPY Essential includes theft from day one. BiMPY Full adds loss for only £1 more.
O2 Damage Cover does not include theft or loss. O2 Full Cover includes both but comes with higher pricing and claim caps.
Claim limits and excess
BiMPY offers unlimited accidental damage claims with up to two theft or loss claims each year and uses one clear excess.
O2 limits both accidental damage and theft or loss claims each year and may add an early claim fee if you make a claim soon after joining.
Real world value
BiMPY includes worldwide cover and a 3 for 2 discount which makes it ideal for families and businesses.
O2 does not offer multi phone savings and has more limits written into the small print.
Which one makes sense for you?
Pick O2 Insure if you want the simplicity of adding insurance straight to your O2 bill and don’t mind paying more for limited cover.
Pick BiMPY if you want lower monthly costs, rolling 30-day cover you can cancel anytime, and theft included as standard.
Note: Information and pricing correct October 2025. All brand names, products and services are trademarks of their respective owners. BiMPY is an independent provider and is not affiliated with or endorsed by any manufacturer or network mentioned. Figures shown for comparison purposes only.